Palavras-chave
Estratégia como processo
Estratégia como prática
Management
Strategy as a process
Strategy as a practice
Como Citar
Resumo
Este trabalho tem como objetivo discutir teoricamente aspectos da Estratégia como processo e como prática social. Assim, consiste em um ensaio teórico que caracteriza ambas as ênfases de pesquisa e aponta possibilidades de combinação entre essas tradições. Nesse contexto, fornece uma visão crítica, que aproxima a abordagem micro da Estratégia como prática a uma análise sociológica, enquanto a Estratégia como processo é tida como associada às práticas de gestão na Administração e ao seu ideário centrado no desempenho organizacional. Dessa forma, o trabalho, apesar de revisar recentes propostas internacionais de diálogo entre essas tradições, acaba por destacar a possível incomensurabilidade de combinação direta dessas abordagens, devido aos diferentes valores e crenças subjacentes aos enfoques no mercado ou na sociedade como o contexto primário das organizações.
Palavras-chave: Administração. Estratégia como processo. Estratégia como prática.
Strategy, combination and suspension points
Absrtract
This paper aims to theoretically discuss aspects of Strategy as a process and as a social practice. Thus, it consists of a theoretical essay that characterizes both research emphases and points out possibilities of combination between these traditions. In this context, it provides a critical view that approximate the micro approach of Strategy as practice to a sociological analysis, while Strategy as a process is considered to be associated with management practices in administration and its ideas centered on organizational performance. Thus, the work, despite reviewing recent international proposals for dialogue between these traditions, eventually highlights the possible incommensurability of direct combination of these approaches, due to the different values and beliefs underlying market or societal approaches as the primary context of organizations.
Keywords: Management. Strategy as a process. Strategy as a practice.
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